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Google will now focus more sharply on individual pages

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In particular, it is now worthwhile to create individual subpages for relevant topics and to optimize them. The Panda 4.0 update no longer penalizes entire domains if some subpages have shallow content, but acts on a URL-specific basis. This Google will means that individual pages with high-quality content can make it to the top and thus displace top dogs that have previously been ranked high due to their brand strength.

Opportunities and risks for B2B companies

Now more than ever, B2B marketers should think Google will about their content. Content marketing in particular offers great opportunities to publish editorial content on the Internet. If SEO-relevant factors are taken into account, nothing azerbaijan phone number list stands in the way of a good ranking. Topic and specialist blogs are particularly suitable for B2B companies. In addition to publishing content on their own platforms, such as the website or blog, this is often also spread on external platforms in order to generate valuable backlinks. It should be borne in mind that as part of the Panda update, those platforms that only aggregate third-party content will be penalized. These include press portals, for example.

Successful SEO today means creating

content that is specific to the target how to view and analyze email headers online? group and is very well prepared editorially. The important SEO factors should continue to be taken into account. B2B marketers should always focus on the benefits and added value of the content for the user. Because that is precisely the major and long-term goal of all Google updates: to optimally answer users’ search queries and thus provide them with added value and benefits.

Do you still believe in the power of

email marketing in B2B? Yes? Then you’re right. Social media marketing has not replaced email in business-to-business communication. In fact, email line data marketing has been gaining increasing importance again in the last two years – and for good reasons.

64% of B2B marketers want to increase

Their email marketing this year. And the trend is rising. What motivates B2B companies to increase email marketing? It is their customers who want a regular dialogue between them and their suppliers. Now you could say that this direct dialogue Google will is also possible via Facebook, XING and Co. Yes, that’s right. However, one crucial component is missing – knowledge about information needs and the selection options for delivering content based on interests. This is exactly the knowledge that can be built up and expanded with email marketing!

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