Using monitoring for target group insights

The use of monitoring tools enables B2B marketers to implement online marketing more effectively. However, there is still some catching up to do on the part of providers to improve such monitoring tools for B2B requirements.

The annual B2B trend paper highlights

current trends in online marketing. Market monitoring for observations and external studies are included, as are our own analyses, experiences from numerous projects and insights from discussions with leading B2B marketers.

For marketers in the B2B sector, knowledge of target groups is becoming a decisive factor for success. The change in B2B communication that has been ongoing for years requires a rethink in how target groups are addressed. And this can algeria phone number list only succeed if clear facts about the target groups are available. Without appropriate market research, analyses, interviews and intensive insights into the target groups, future B2B online marketing will be missing a building block for success.

There is currently a lot of movement

in the Google rankings again. The reason security gateway advantages monitoring for for this is the major updates Panda 4.0 and Hummingbird. In order to secure a good ranking in the long term, a rethink is required today more than ever. Sustainable SEO strategies are becoming mandatory. But what do they look like and where are the big opportunities for B2B companies?

Google regularly carries out updates to the algorithm. Google’s long-term and central goal is to constantly improve the quality of line data search results for users. In the past months and years, there have been two significant updates: the Panda update, an update to the ranking algorithm, and Hummingbird, which related to the search algorithm. The Panda update was first introduced in 2011 with the goal of ranking websites with high-quality content higher and downgrading equally shallow website content.

 New generation of algorithms

In the future, content will be so important that even small websites with well-prepared content can manage to rank high on Google. This means they finally have a chance against the large, well-known websites.

Challenges of Panda 4.0 & Co. for B2B websites

Since the Hummingbird update, B2B companies have been facing completely new challenges with regard to SEO. If you want to be ranked high on topics, it is important to cover the users’ search queries as semantically as possible with the website content. The Panda 4.0 update puts good, editorially prepared content even more in the foreground.  High quality is the be-all and end-all.