The problem with most business collaborations is their focus on generating short-term revenue. You have to move from “win-win” to “win-more” to generate long-term benefits for both sides.
This post is inspired in part by the requests
I have received lately to publish agency content or simply to talk about advertisers’ actions. Some do it a little better because at least they personalize the email and know that my name is “Carlos”.
Achieving more than a win-win in business collaborationsPhoto rights by Fotolia
Others do a little worse, greeting with a simple “Hello” or “Good afternoon.” When it comes to the final proposal, few are able to convince.
This is an example of the opposite that I want to expose in this post: one party wins and the other doesn’t (or wins much less in comparison). Collaborations of all kinds require that both parties obtain a benefit. It seems obvious and common sense but still few achieve it. It’s worse. Many of those who seek a collaboration don’t even try to make the other party win as much or more than them.
On the other hand, I was inspired to write this post because of some collaborations I am carrying out with bloggers in promoting blogging courses. I am realizing that when you want to create an affiliate network, a commission model falls short. It is denmark phone number library only oriented to the short term where both generate income but the relationship does not evolve for the benefit of both.
Collaborations are one-off and do not generate long-term benefits.
There is always the possibility that one of the two will lose time, reputation or money.
On both sides there is a lack of knowledge about the other’s strengths and weaknesses.
“Attractiveness” at first sight can often be deceiving. When you “get into bed” with a company, you realise that not everything is as nice as it seems and what seemed like a good business turns into a failure. The problem is the interpretation of “win-win” as something purely economic.
The “win-more” seeks collaborations where both can evolve
Money is important in collaborations
It makes work easier because it can be measured with complete objectivity. The “win-more” seeks advantages beyond the economic.
Include collaboration in a strategic and the case of home emergency marketing plan to plan for the medium and long term.
Create synergies in other ways that go beyond the purely commercial.
In “win-more” both partners evolve to the tg data next level, strengthening the relationship and its potential. Identifying weaknesses and helping to improve or eliminate them is the goal. I don’t have all the answers.