A recent report on the differences between American and European bloggers has identified some interesting details about different blogging strategies. I share with you my summary and analysis.
Carlos Bravo15
Over a month ago, the blogging platform Overblog published a study interviewing more than 5,000 prominent European and American bloggers. It is clear that there are cultural differences between the two regions, so I was curious to analyze it in more detail.
The report contains a lot of information from which 4 main aspects can be extracted:
Americans generate better income beyond advertising
Europeans focus more on SEO and less on community.
Americans run more blogs, generate more income and work less for it.
Europeans see it more as a hobby, Americans have a business focus.
It is interesting to analyze the differences in more detail to learn from them.
European bloggers are betting more on quantity and embellishing it with pretty photos
In this sense, I am guilty. Images are important, but from my point of view they would not be in my top 3. Especially at the beginning, updating the blog frequently is important so that people get to know you. The top 3 priorities of European bloggers are the following:
There is a blogger’s dilemma between frequency and quality of content . It seems that European bloggers are more inclined to focus on an SEO strategy, which is why they place a lot of importance on frequently updating their blog.
The top 3 American bloggers show that the focus czech republic phone number library is clearly on quality of content. While on the other side of the pond less time is invested in blogging, writing skills are better developed.
I don’t think people in the United States are more talented than we are. One explanation is that with practice and experience, you can create quality articles in less time.
American bloggers talk more about brands than their European counterparts
94% of American bloggers talk about companies in their blogs. In comparison, only 52% of Europeans talk about brands in their posts. This reflects a more commercial approach in the United States. A blog is mostly intended to generate income. As we will see later, European bloggers are motivated by reasons other than money.
American bloggers have consulting as an important source of income
A blogger will never make a decent income by focusing solely on advertising revenue. In the US, both part-time bloggers (50%) and even more full-time aa themes locking sharing bloggers (80%) have found business consulting to be a major source of income. In Europe, only 4% of part-time bloggers and 16% of professionals find it important.
American bloggers prefer Twitter, Europeans prefer Facebook for dissemination
In my case, Facebook is only useful for tg data keeping in touch with friends from school and university. I don’t use it professionally because I prefer Twitter.