Online sales of products and services are focused on a single location. Moving the purchasing process outside of the online store itself is a way to reach high-conversion locations and environments.
Marketing and its 4Ps don’t seem like a complicated concept at first glance. When you go from offline to online, things are even simpler. The third P “Place” is the online channel, so by creating the website you already have it.If you really think like that, you are probably wrong.
The place where you offer your product is key when it comes to selling.
Thinking that by creating a website or an online store
And optimizing it, you’ve already done everything is an understatement. Imagine if companies like Apple, Zara, Audi or Nestlé only had one store worldwide to sell their products. How much less would they be selling?
Ok, it’s true that it’s not exactly the same. Online allows us to virtually move from Madrid to the Caribbean with a click. Still, it makes sense to think beyond a single online place to sell products. It’s not the best way to make money, and I’ll explain why.
Sales locations that have a trustworthy environment must be identified.
The problem is the “damned” trust. A user does well not to trust anyone by default. Especially when you are at the beginning of your online activity and nobody knows you, the problem when it comes to selling affects you more. When you have an cyprus phone number library attractive product or service, a user who arrives at your website thinks you are going to fool them. The first thing they will do is look for an equivalent offer from your competition that they already know about.
The problem: if they don’t know you and there’s no trust, you won’t sell anything or very little. The solution: sell where trust is already established.
Case study: selling courses for bloggers online
Creating an affiliate network can be a good first step, but it is not enough. Think beyond the “win-win” to establish business relationships that really bring benefits for all parties in the long term. Through the course for bloggers I have established several collaborations with other bloggers that, despite their short duration, have already shown surprising results.
The formula for success is very simple
I provide the knowledge about my product and they provide an environment of trust.
A blog that publishes consistently for a minimum the best way to o period of 6-12 months is able to create a community of loyal readers. These bloggers have created a site where their visitors feel comfortable and trust the information that is published. We have thought of formulas that allow us to generate results even if there are not tg data thousands of visits every day.