The coronavirus pandemic has led restaurants around the world to temporarily shut down their table service. As many restaurants have chosen delivery and takeout as their primary source of revenue to survive, we have seen restaurants diversify and explore other non-traditional revenue streams.
Although these additional revenue streams started as temporary efforts, they are becoming permanent offerings at many restaurants due to their success.
The offer of meals to prepare
We asked restaurateurs across North America what poland whatsapp number data non-traditional revenue streams they’ve launched in the wake of the pandemic. Read on to learn how restaurateurs have regained stability through:
Selling products
The creation of a cookbook
The sale of grocery products
Let’s dive right in!
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Branded products
Selling branded merchandise is a great alternative for restaurants looking to turn a profit. Merchandise allows customers who don’t live close enough to regularly buy cell p data your food to still buy something from you.
“People who were far away but saw us on media started buying merchandise just to support us,” restaurateur Brittney Valles said in a phone interview.
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Her restaurant, Guerrilla Tacos in Los Angeles, sells T-shirts and hoodies on-site and through its online store . During the pandemic, Valles said she’s noticed an uptick in merchandise sales outside of Los Angeles.
So what should you sell in your restaurant? T-shirts, hats, aprons, and shopping bags are popular product ideas. If you put your logo on your products, it can also serve as an advertisement for your restaurant.
Inspiration
Elena , an Italian restaurant in Montreal, has a vibrant online store that sells socks, sandals, water bottles, coloring books and more.
“Our products have always been a pretty big part of our marketing,” Elena CEO Ellen Eamon said in a telephone interview.
The restaurant launched several new products during the COVID-19 shutdown. Eamon says the team had more free time to create new items.
“It’s really fun to see everyone buying things online and seeing them on Instagram. Our merchandise is in all these corners of the world where you wouldn’t necessarily expect it,” she says.
From left to right: A t-shirt from an Elena/Pumpui collaboration in New York, a bag in Scotland and a t-shirt in Istanbul
What is Eamon’s advice for adding merchandise as a revenue stream during the pandemic?
“Make sure you’re proud of the products you’re putting out there. Everything we’ve done has always been in line with our values and aesthetics.