The entrepreneur was especially interested in the familiar field

At that time, he joined the Russian branch of Creditreform. The German company was engaged in collection activities, and its business was going so well that Brutyan was promoted several times during his time there and reached the position of manager for the CIS direction. When the future CEO of Collectly felt that he wanted to grow further, he decided to enroll in Hult International Business School (HIBS) in San Francisco. The move helped him not only gain new knowledge, but also see how business is organized in the United States.

As it turns out, about $700 billion in debt is transferred

To collectors in the United States, but only 10% of it is nepal phone number library successfully collected. This is all due to the industry’s conservatism and its inability to change. Levon suggested that debt collection could be automated, and with this idea he returned to Moscow, where he invited his friend and former classmate from Moscow State University, entrepreneur Maxim Mizotin, to join in its development. Collectly founders: Maxim Mizotin and Levon Brutyan.

Forbes First, Brutyan and Mizotin began looking for

Large banks that could become their partners. According to their plan, it was the banks that specialized in collection activities that could assess the prospects of the idea. The second step, the partners decided to apply to startup accelerators. This was 7 email marketing templates to try this holiday season supposed to help attract funding for the development of the idea. To reach the banks, the entrepreneurs sent letters to persons. However, this venture was not successful. Selling a product through a mailing list in the US is a very difficult task.

We calculated that bank employees responded

On average only to the seventh message. They were very interested  in the technology. And at that time we thought to ourselves: “Why couldn’t you have responded to the cg leads first letter?!” Levon Brutyan, CEO Collectly Luck smiled on them in another way. The business partners were accepted into the Finnish Nordea Startup Accelerator, which was associated with the large bank Nordea. Participation in the accelerator program allowed them to attract the first financial support in the amount of 12 thousand dollars. Business angels from the USA and Finland interested in the project invested another 400 thousand dollars.