11 tips to increase conversion on your website

The vast majority of websites exist with the goal of selling a product or service. How are your business’s sales? To achieve a good volume of visits and interactions, your website must be optimized for conversion . With that in mind, we’ve compiled a list of 11 tips to help you increase your website’s conversion rate more easily and at a lower cost.

 

But before we begin, what does conversion mean?

We refer to the term conversion as the moment when a website visitor becomes a customer or lead through a click. This can occur through various actions, such as directly purchasing your product or service, subscribing to your blog newsletter, requesting more information through a form, or downloading free material.

If you want to learn more about conversions, you can read our post on the stages of inbound marketing .

Practical advice

Now that you know what website conversions are, we can start with tips that will help you increase them and achieve success with your strategies.

1. Worry about the website fold

The fold, also known as the “first screenshot,” is everything that appears on the screen without having to scroll down (moving down the web page using the mouse or fingerprints). 100% of people who enter your website see the first screenshot. After scrolling down , the number of people who see the content drops dramatically. So, pay attention to the visuals of this first part and don’t forget to place the action button or CTA , for example (buy, download, speak to a consultant), clearly visible there.

2. Add testimonials

Nowadays, there must be hundreds of websites selling the same thing you do. You have to convince people that the product or service you’re offering is excellent and different from the competition’s; when you see a customer commenting on your product, it’s even more convincing.

3. Take photos and videos

People want to see real things, they want to see something they can relate to. Images and videos attract attention much more than simple text. If you can produce those images and videos yourself, you’ll also attract more attention than with material from a generic stock image site, for example. Customer testimonials in videos are quite compelling and will surely help you increase your website’s conversion rate.

4. Show success stories

Knowing the case studies of companies that have successfully used your product or service is one of the best ways to inspire your visitors to become your customers . This way, you can show what customers can achieve with your product or service; it will serve as an example to follow.

5. Name the advantages

Even if some of the benefits are clear, make a list of the ones you think are truly important to users. This will help them analyze and choose your product instead of a competitor’s.

6. Offers advantages for differentiated plans

If you’re going to offer your product in telegram number list multiple forms, offer some benefits for those who spend more time or pay a higher price, for example. Users need to feel like they’re getting a benefit from their purchase. Instead of believing they’re spending more, they’ll think they’re earning , even if they’re paying for it.

7. Show which plan is the most suitable

Offering a wide range of options is sometimes not the best idea. When in doubt, indicate the best plan . Make it clear what each item is for to prevent people from making a mistake or abandoning their purchase afterward. Within the plans, indicate the most purchased; this way, the purchasing process is more streamlined and has a higher success rate.

8. Don’t ask for too much information on forms.

Asking your visitors to enter their information into a very long form is synonymous with abandonment. It won’t help increase conversions on your website. Optimize your form and ask only the essentials. If you need a lot of information, try asking for it at different times, in more than one step. Make the form quick and easy to complete .

9. Create a Landing Page for each item

Each idea or product you want to error pages: what they are and why they appear on your website sell deserves a page dedicated just to that function. Don’t mix things up; having a landing page for each product streamlines the purchasing process, and you can also work on marketing separately , as the audiences can be completely different.

10. At the hour of conversion, do not give opportunity to distraction

Don’t offer users distractions on landing pages or shopping cart pages. Different links can be distracting and cause users to leave pages japan data without converting . Prioritize the main action and you’ll achieve much better results.

11. Optimize your website speed

Studies show that the longer a website takes to load, the more people abandon it without taking any action. Optimize your website ‘s file size by, for example, not uploading very large images or videos.